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about CIDANA

A Glimpse of Cidana

Cidana is a leader in advanced multimedia software solutions for the mobile and consumer electronics market: cell phones, portable media players, navigation devices, automotive, AVN, and more. Cidana's mobile media solution aims to be a one-stop-shop for solving the complex problem of world-wide multimedia playback, streaming, Digital Radio, DTV compatibility.


Cidana provides all common audio, speech, image, and video codec formats, with extensive conformance testing and platform optimization.


Cidana is unique in providing world-wide support for open mobile tv and digital radio standards including DVB-T, 1-Seg, Full-Seg, ISDB-T, SBTVD, ATSC, ATSC M/H, DTMB, DVB-H, T-DMB, DAB(+), DRM, together with various internet streaming standards including RTP/RTCP/RTSP, HTTP and MMS. Cidana has successfully deployed with multiple customers across four continents.


Our headquarters is in Palo Alto (USA), with a significant development center in Shanghai. We have China sales in Shanghai and Shenzhen, and Taiwan sales in Taipei. Our offices and R&D centers are distributed to offer worldwide sales and support.

our Target Markets

Cidana's Target Markets

Portable devices are increasingly bringing audio and video to the user, driven by advancements in processor, display, system memory, and wireless design. Fully functional multimedia support is required to be competitive in the future mobile market. Cidana provides a complete solution for these needs. Cidana's technologies solve the issues that matter: the highest video and audio quality, robustness under varying mobile conditions, lower impact processor performance, and optimization for power efficiency.


Cidana is committed to quality research and development of software solutions. Some of the market areas for our solutions are shown below:


our Worldwide Locations

Global Positioning of Cidana

The demand for Cidana's products is worldwide. We have built and continue to expand our global presence. Our R&D and Support centers are located in Palo Alto, CA (USA) and Shanghai (China). Additional Sales and Sales Partner offices are located in Shenzhen (China), and Taipei (Taiwan).


our Management Team

  • Chinn Chin: Chief Executive Officer

    Mr. Chin was previously Senior Vice President of Engineering and co-founder of Intervideo, Inc., where he led the development of InterVideo's PC software from the beginning to 175 million installations, selling to 9 of the top 10 PC OEMs. While at InterVideo, Mr. Chin also started and led the Handheld Business Unit. Mr. Chin has managed more than two hundred engineers in five worldwide locations. He has over 20 years of experience in graphics, networking, multimedia, software engineering and management at companies such as LuxSonor, Sigma Designs, Philips, and MIPS. Mr. Chin received his B.S. in Computer Engineering from National Chiao Tung University and his M.S. in Computer Science from California State University.

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  • Andy Hung: Chief Technology Officer

    Dr. Hung was previously Director of Software at InterVideo, Inc., where he managed the engineering development of the WinDVD product line for several years. Under his leadership, WinDVD reached over half the worldwide PC DVD player market share. Dr. Hung has been in the multimedia field since the early JPEG and MPEG committees of the late 1980's. He has previously worked as a software manager at Chromatic Research, Inc., researcher at Stanford University, and as a consultant to Hewlett Packard and C-Cube Microsystems. Dr. Hung received his B.S. in Physics from the Massachusetts Institute of Technology, M.S. in Electrical Engineering from the University of California Berkeley, and Ph.D. in Computer Science from Stanford University.

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  • Ioannis Katsavounidis: Chief Scientist

    Dr. Katsavounidis was previously Director of Software at InterVideo, Inc., where he led InterVideo's Advanced Technologies group and supervised multimedia compression efforts across all departments. Dr. Katsavounidis's prominent research background spans many fields, both in multimedia research (such as H.264 and MPEG4) and in experimental physics. He previously worked in Italy for Caltech's Physics department for several years. For his research efforts, Dr. Katsavounidis has been granted numerous patents, 21 in the US alone. Dr. Katsavounidis also serves as Associate Professor at the University of Thessaly in Volos Greece. He received his B.S. in Electrical Engineering from the University of Thessaloniki, M.S. and Ph.D. in Electrical Engineering from the University of Southern California.

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